Carlos Suárez, the founder and CEO of SUAREZ, a prominent Colombian cycling apparel company based in Medellín, has played a significant role in supporting Olympic cycling through his company’s longstanding sponsorship agreements. Established in 1996 by Suárez, who himself has a background as a competitive cyclist in disciplines such as BMX, mountain biking, and track cycling, SUAREZ has focused on high-performance apparel designed for professional athletes.
The company’s contributions to Olympic sponsorships are primarily channeled through its partnership with the Colombian Cycling Federation, where it serves as the official clothing sponsor. Since approximately 2006, SUAREZ has provided specialized cycling garments to the Colombian national team, equipping athletes for international competitions, including the Olympic Games. This sponsorship has enabled Colombian cyclists to compete in high-quality, aerodynamic, and ergonomic apparel tailored for demanding events.
Notable beneficiaries include multiple Olympic medalists who have represented Colombia in road racing, BMX, and track cycling at the Games. For instance, SUAREZ’s support has extended to athletes like Mariana Pajón, a two-time Olympic gold medalist in BMX (2012 and 2016, with a silver in 2020), and Rigoberto Urán, who earned a silver medal in the men’s road race at the 2012 London Olympics, as part of the national federation’s teams.
Through this arrangement, SUAREZ has contributed to the development and success of Colombian cycling on the global stage, aligning with Suárez’s vision of advancing the sport that shaped his career. The company’s role emphasizes ethical production, innovation in textile technology, and a commitment to national talent, thereby enhancing Colombia’s presence in Olympic cycling without direct sponsorship of the International Olympic Committee itself. This strategic involvement underscores Suárez’s legacy as an entrepreneur dedicated to fostering athletic excellence and international projection for Colombian sports.
